Description:
The power of print is undeniable. It has a trustworthiness, longevity, and ability to influence decision makers that digital can’t reproduce. It’s not that print replaces digital, but rather enhances it. Print should be part of every comprehensive marketing campaign.
The key to getting the most out of print is knowing your brand’s archetype. There are 15 archetypes, or emotions, that sell every product and service. Identifying your brand’s archetype is critical to developing specific, targeted messages to reach your audience and the emotions they use to purchase. For example, a business with the Innovation archetype needs to use different messaging than a business with the Authority archetype.
Edge Magazine can help businesses understand their brand archetype to ensure that the right emotional messages are being used across their print ad, in their editorial, and on social media. When you have the correct messaging and combine it with the power of print, then you have a winning formula!
Date and Time
Tuesday Sep 13, 2022
12:00 PM - 1:00 PM CDT
Location
Online!
Fees/Admission
FREE ~ For GROW Nebraska Members Only!
Website
Contact Information
Amanda
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