Zelphia Baldridge was one of those old fashioned cooks whose table was a favorite meeting place for friends and family. A member of a large family and the mother of a large family, Granny Zel was necessarily concerned with feeding her family a nutritious, tasty meal. During these many cooking experiences, Zelphia Baldridge enlisted the help of her family and it was here that her fourth child, Jim Baldridge, learned the basics of good cooking. Dissatisfied with the old family tradition, '' of a pinch, a dab, and a shake '' Jim began a search for a complete seasoning that would allow, ''one smooth move'' from herbs and spices to the food preparation with a Granny Zel tasting result. A few trips to Ireland, France, Italy, Argentina and Brazil, where he observed many fine chefs at work, and the encouragement of a local grocery store chain owner, convinced Jim Baldridge that he should perfect his blend of herbs and spices for marketing. After procuring a reliable source of the finest herbs, spices, and necessary ingredients, a commercial venture began in July 1991 when Jim Baldridge's Secret Seasoning was placed on the retail market. The response has been phenomenal.