JR Lures was founded in late 2014, I was almost 15 and had been making fishing lures for years for family, friends, and my own personal use. I had just entered high school and was just beginning to get involved in FFA which would forever change my life. When joining FFA you have to have a SAE or Supervised Agricultural Experience. I was convinced to take my hobby of making lures and try to make it into a business by my FFA Advisor and Family.
When I began my business I spent a long time trying to design a lure that would both catch fish and also make a great gift. Around this time I had the idea of making jointed in line spinners out of pennies. This later led to a partnership with The Archway Monument in Kearney NE. where I began learning about business. Then with the support of family, friends, and mentors I continued to try and make the highest quality lure, that was also unique and one of a kind. Which is when we decided to name all of the different styles with funny fishing sayings.
Since then JR Lures has continued to grow and expand getting into more retail partnerships, such as the one with Grow Nebraska, which has been an amazing partnership where I have had the great opportunity to grow and learn with the help of the Grow Nebraska team and their associates.
Having just graduated high school I am now focusing more time on creating the best fishing lures with a belief that a lure should not be something to just be thrown in a tackle box but also something unique that has a story. All of JR Lucky lures are designed to be a one of a kind gift and catch fish.